Panel: UX Beyond Software – UX & Design Thinking SIG

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Panel: UX Beyond Software – UX & Design Thinking SIG

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When we talk of UX the first thing that comes to our minds is a website, a software or a mobile application. But we often forget that user experience is one of the main components of any industry. “People don’t buy products anymore, they buy experiences that are meaningful to them”. Pepsico’s Chief Design Officer.

The behaviors of customers are changing: the way they look at things now is different than 20 years ago. They have so many channels of communication and information that their decisions are being influenced by the current and future trends. In order to stay competitive we have to work along with the user in the design process to address each and every need which increases the chances of our products and services to have a good customer base.


Franziska Scheinhardt is based in Berlin, Germany. As a passionate Design Thinker and Social Innovator she deeply believes in the principles of user-centered design. Franziska has worked at Education Innovation LAB, Germany, to foster innovations in the educational sector, concluding a comprehensive user research and product development project about digital learning in schools.

Ludger Herget is studying Entrepreneurship and Innovation Management at TU Berlin, is a rental-preneur from Germany. He is researching the housing market for short term accommodation in Berlin. As an Airbnb superhost, he has curated user experience for guests from all over the world. By sharing and living with more than 1000 guests in his home, Ludger has a few stories about meaningful UX from real life experience.

Aneeqa Ishaq is an User Experience expert and has worked in several product & services companies before starting her own company IDEATE. She has a Masters degree in Learning, Design and Technology from Stanford University and a Bachelor’s in EE from NUST. Aneeqa previously worked at Telenor Pakistan where she led the User-centered Design movement. Before this, she led User Experience design, feature conceptualization and information architecture design for award winning product: Vive at Lutron Electronics, USA.

Monday, April 10, 2017, 5:30pm-7:30pm
The Hive, Islamabad.

PKR 500 for OPEN members
PKR 1000 for everyone else

Please note that your participation will be confirmed by OPEN team after you fill in this form. Participation charges will be collected at the registration desk on the event day.

April 10 2017


Date: April 10, 2017
Time: 5:15 pm - 7:15 pm


The Hive at Islamabad

1st Floor, Plot 14E, Manzoor Plaza, Block D, Blue Area, Fazle Haq Road
Islamabad, 44000 Pakistan


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